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With all activity, beyond just football, Crypto.com recorded trading volume of $350 million for the week, figures from The PM Pulse show. The newsletter, which is in partnership with Aldrin Research for monitoring industry trends, indicated that Crypto saw weekly growth of 41%. While Kalshi and Polymarket accounted for more than $15 billion in weekly volume, four others recorded activity of at least $300 million. Buoyed by a popular Sydney Sweeney ad, Novig increased volume by nearly 34% on the week.
Moving forward, prediction markets could see a bump from appearances by several high-profile teams in primetime during Week 2. On Thursday, the Buffalo Bills will make their regular-season debut at Highmark Stadium against the Detroit Lions. Enthusiasm among supporters of the “Bills Mafia” for the opening of the $2.2 billion stadium could pad weekly totals on prediction markets. New York is one of the nation’s largest markets for sports betting and predictions.
The week will conclude with a matchup on Monday Night Football between the New York Giants and the Los Angeles Rams, the putative Super Bowl favourite. On Kalshi, the Rams had a 75% probability to defeat the Giants as of Wednesday afternoon.
About Hot And Cash
Finally, the study found that these needs and preferences varied widely by product type.
Notably, sports bettors prioritised fast and clear information that was delivered without the interventions being disruptive. Casino players wanted accessible explanations and real-time support during play.
Land-based customers often lacked even basic pre-play information, and instead desired subtle, proactive support from staff.
About Hot And Cash
Christofidou also floated the idea of issuing GMI recipients with a special card for in-person verification at gambling venues, but several MPs warned this could stigmatise welfare recipients.
Current gambling legislation restricts participation for minors and those classified as “financially vulnerable”. However, GMI recipients are not yet formally classified as such for the purpose of these regulations.
The NBA has operated a online self-exclusion scheme since 2024. It requires users to register with a mobile number, email address and ID. Since around 80% of gambling in Cyprus happens online, this route offers a far easier way to identify and exclude claimants than monitoring anonymous betting at physical outlets.