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To fund the acquisition, the company intends to raise €2.5 million through a directed share issue and €6 million through convertible debt. The deal marks its return to B2C after becoming a pure play B2B platform play in 2023.
Richards tells iGB the deal is expected to be completed around the end of September and provides GiG with a “profitable, cash-generative B2C operator” and a footprint in some of Africa’s fastest-growing regulated markets.
Additionally, it gives GiG a “strategic bridgehead” for its core B2B business, the CFO says.
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Polymarket may defend any substantial investment in marketing given the overwhelming impact on customer acquisition that ensued. On Tuesday, Polymarket ranked first on the App Store in downloads for free finance apps, topping archrival Kalshi, Capital One Mobile and prominent payment providers PayPal and Venmo.
The company did not immediately respond to a request for comment from iGB.
A bevy of participating athletes took to social media this week to share their thoughts on the campaign. An X post from Leguizamo, a longtime comedian, encapsulated the fast-paced nature of prediction markets.
How to play Dragons Domain
Evolution’s ongoing defamation case against intelligence firm Black Cube in the New Jersey Superior Court is being keenly watched by the entire gaming sector.
The case dates back to 2020 when Playtech allegedly engaged Black Cube to conduct an investigation into Evolution’s activities in prohibited and unlicensed markets.
The investigation, which included secretly recorded interviews and conversations with Evolution staff members and other whistleblowers, was followed up with a damning report accusing the supplier of knowingly providing its services in sanctioned jurisdictions.