Into The Beat

How to play Into The Beat

That modular approach is the reason the release stands out in a crowded segment. Rather than funneling players into one static bonus, Play’n GO gives Triple Beasts of Fortune multiple entry points that can stack. This changes how volatility and payout potential accumulate across a session.

The design is organized around color-coded Crystal Scatters, each tied to a distinct feature path. Every color is paired with a matching skull display and feature path: green for Upgrade, blue for Expand and red for Multiplier, and each feature awards seven spins as standard.

Each path alters a different part of the math model. Upgrade Free Spins turns Bison symbols into Thunder Bison that pay twice the standard value, while Expand Free Spins opens the grid to five reels by six rows and 7,776 payways. The third path introduces multiplier wilds to the middle reels.

What is Into The Beat?

While Polymarket pulled off a coup with the signings of James, Eli Manning and Derek Jeter, a Novig ad featuring Sweeney arguably received as much fanfare. Sweeney, an Emmy Award-nominated actress known for her role in HBO’s Euphoria series, stars in the spot titled “Just Sports.” As of Friday afternoon, the Novig post on social media platform X received at least nine million views.

Throughout the ad, Novig throws shade on its rivals for offering niche markets on events such as the timeframe for when traders believe that Venezuelan President Nicolás Maduro will be removed from office. Unlike operators such as Kalshi and Polymarket, Novig has opted to limit its offerings to purely sports. “No betting on wars, or deaths…or politics,” Sweeney mused.

During the 2025-26 NBA season, Kalshi made waves by granting an equity stake to two-time league MVP Giannis Antetokounmpo. According to the Wall Street Journal, Sweeney’s representatives approached Novig to express interest as a potential investor. Eventually, the company granted her an undisclosed amount in equity. The increased role of celebrity endorsements in the space is a trend that will likely receive closer observation in the coming months.

About Into The Beat

It has been a challenging few years for Entain, having cycled through four CEOs in short succession. In November 2023 Entain agreed to pay a financial penalty totalling £585 million, plus a £20 million charitable donation and £10 million in Crown Prosecution Service (CPS) and HMRC costs. This related to a bribery case initiated by the CPS into the company’s historic operations in Turkey.

Troubles continued as it faced declining growth within its digital business. Reports of failed integrations amid a frenzy of acquisitions further dampened Entain’s reputation and the operator subsequently committed to a major turnaround effort to cut costs and return its digital business to growth.

Efforts to update its legacy tech were also set in motion, and short-lived CEO Gavin Isaacs told iGB at ICE in January 2025 that his biggest challenge in the role was to modernise its core platform.