About this app
What is Egypt Clusterbuster?
One of the main concerns is Bill 560/2025, which is currently making its way through the council. The proposal prohibits advertising by betting companies at events in the city of São Paulo. This applies to events organised by public or private entities, whether for-profit or non-profit.
The bill prohibits signs, banners, or display panels in arenas, gymnasiums, stadiums and other sports event venues. It also bans advertising on public transport, such as the side panel, exterior or the rear window of buses. The bill imposes a fine of BRL50,000 ($10,000) and a ban on hosting events for up to two years.
The proposal does not explicitly prohibit the display of betting brands on team jerseys, but some city councillors want to include this in the bill.
What is Egypt Clusterbuster?
The two related businesses are associated with entrepreneur Nic Brereton and had only recently started operating under their own licences. BresBet was licensed in February 2025, while Bet St George received its licence in December and launched in March this year.
At launch six months ago, Brereton told iGB that Bet St George would use the experience he gained applying advanced data models in the medical sector to improve the customer experience in betting.
“Sometimes what data tells you is uncomfortable because it’s challenging the norm,” he said at the time. “For me [it’s about] where we can make some marginal differences by using player data and challenging the perspectives of what the industry thinks should and does happen.”
What is Egypt Clusterbuster?
Then, one month later, the end of the world as we know it actually happened. The Coronombie Apocalypse, everyone masked up and the Fed printed a skrillion dollars and I lost most of my other freelance arrangements as everyone went into hiding and confusion and pandemonium.
But the groundwork for my own thing had already been laid, as did the actual global backdrop for speeding up what I was already predicting was going to happen anyway. So I focused up and got it started. I still wrote for CalvinAyre.com though, which actually hung on, to my pleasant surprise.
Meanwhile, EGI continued to grow and a year later, meaning now, it’s taking off. I’m thinking at this point I really have to put all my focus on EGI and probably let go of my column, but I liked it too much because Bill allows freedom of expression, not to be taken for granted, especially not in this censorific world.
