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Finally, the study found that these needs and preferences varied widely by product type. 

Notably, sports bettors prioritised fast and clear information that was delivered without the interventions being disruptive. Casino players wanted accessible explanations and real-time support during play.

Land-based customers often lacked even basic pre-play information, and instead desired subtle, proactive support from staff.

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Minister of Environment and Tourism Dr Wynter Mmolotsi called for Botswana to establish a dedicated rehabilitation facility for people experiencing gambling harm. He also suggested that the country consider systems capable of identifying extended gambling sessions, betting patterns and other potential indicators of harmful play.

“In other countries, such systems detect the time taken, every bet placed, how is the game played and thus help to curb addiction,” Mmolotsi said.

Kgatleng Central MP Mpho Morolong also said gambling should be understood as entertainment rather than a route to financial security.

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The company attributed this positive financial momentum to growth within its digital channels. 

Digital gross gaming revenue represented 64.5% of the parent company’s total in H1, up 3.6 percentage points from the previous year.

Registered customers increased to approximately 2,672,000 at the end of June, an increase of around 50,000 from the previous year.