About this app
What is The Wild Kiss?
Generative AI provided Swipe Games with its solution.
The company uses AI to generate its video content, combining models from technology providers around the world with the work of its own creators. Its library has already surpassed 20,000 videos, giving it the content engine required to keep refreshing the feed and respond rapidly to emerging social trends. That is important because Swipe Games plans to release new games or content every two weeks.
“People always need something new. I think the next wave is games with more content inside”
What is The Wild Kiss?
These internal changes form part of wider organisational shifts following Veikkaus’ May 2026 decision to establish two subsidiaries: one dedicated to exclusive operations and another for the newly competitive, licence-based market.
Veikkaus has submitted licence applications as a private entity, joining around 50 other companies that had applied to join the upcoming market by the end of June.
The company committed to a management reshuffle late last year as part of this transition, scrapping the role of deputy CEO after Velipekka Nummikoski was shuffled into a new role.
What is The Wild Kiss?
Last month the UK Gambling Commission agreed a regulatory settlement with Evolution of £4.75 million, after finding its games had been accessible via a handful of unlicensed operators in the UK.
In July the Commission said its investigation had discovered the supplier had failed to maintain adequate anti-money laundering and customer due diligence controls in the UK.
It considered suspending Evolution’s licence, but the supplier acted swiftly, carrying out ring-fencing controls across Europe to prevent its games from being used in grey markets.
