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About Diamond Fruits
As Macquarie analyst Chad Beynon points out, prediction markets generated $4.3 billion in taker volume during the first week of September without any help from the NFL, building on momentum from the 2026 World Cup. However, the NFL’s impact was immediate, with taker volume hitting a daily record during Week 1 of the campaign.
With all that in mind, it’s not surprising that Macquarie expects sports event contracts will drive approximately 80% of taker volume this year, but Beynon sees other categories growing over the long term.
“We expect non-sports categories such as economics, politics, crypto, and entertainment to gain share over time,” says the analyst.
About Diamond Fruits
“The priority is to prove the model properly; make sure the games perform and demonstrate that it works commercially.”
The proposition is already being tested commercially. Live casino supplier Eeze has become the first supplier to utilise Studio in a Box as it looks to expand its proprietary content into slots. Using Yggdrasil’s framework also gives Eeze access to its wider distribution network.
The first games are expected towards the end of the year, with the partnership ultimately targeting a release cadence of two games per month. For Curwen, Eeze demonstrates the demand among established gaming businesses for greater ownership of their content strategy without the cost and complexity of creating a conventional development operation.
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The Bills opened their season beating the Texans in Houston 36-31, then followed that up with Thursday night’s (Sept. 17) big 41-31 home win over the Detroit Lions. Both games went over the total, and neither was particularly close.
The Bills play next Sunday (Sept. 27) at home against the 0-2 Los Angeles Chargers, with a 1 p.m. EDT kickoff.
We’ve already gotten money on the Bills against the Chargers, and of course the fact the Chargers lost to the Raiders yesterday (Sept. 20) 26-14 doesn’t help matters for people wanting to bet against the Bills,” Scucci explained. “So that’s all the more reason why we are seeing the money on the Bills. They’re going to be betting against the Dolphins every week, too.”
